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Web/Graphic Design

Be Sew Crafty — Fabric Mask Update

Toni Mason / Be Sew Crafty

About this project

The end of 2019 and the year 2020 packed a wallop for small businesses. Be Sew Crafty is a teaching studio that focused on in-person classes — a hard sell under a pandemic.

But the need for non-medical masks was/is huge! But her website wasn’t set up to sell products. So what next?

My Role:

  • Researched and implemented a fully-online e-commerce solution so that Toni Mason, my client, could begin selling fabric masks through her website
  • Designed and coded a new home page featuring the updated information, as well as a dedicated store page and the templates for the gallery and product pages
  • Managed the project on an extremely tight, time-sensitive deadline
  • Taught Toni how to use the new website features so, if she wanted, she could make changes to her content

Outcomes:

  • Sold $700 worth of masks in the first week
  • Totaled a net sales the first month of $3,000
  • Provided a low-contact way for a small business owner to keep business going during the pandemic
  • Created an opportunity to merge existing calendar registration system with new eCommerce Solution (Events Calendar + WooCommerce)

Skills Used:

  • HTML5/CSS3
  • WordPress CMS
  • WooComerce
  • Paypal for Developers