Life + Science Shopify Page

The Museum of Life and Science

What was the problem?

A main component of the brief was how to have a store that looked better than your typical museum store, and how to use product photography to showcase the amazing 84-acres that Museum of Life and Science had to offer. The Museum needed photography that spoke to their multifaceted experience, and a shop that would look good toe-to-toe with any eCommerce site.

I tasked the Retail team with a little homework and sent them out to find what their “ideal” eCommerce site looked and functioned like. What did the product photography convey? What sites stuck out to them?

What was the solution?

Their CMS didn’t have the needed functionality to support an eCommerce but Shopify embodied the right mix of design + simplicity to allow the Retail team to complete orders on their own.

Favoring organic, lush, and decidedly modern product photography a la Etsy and Pinterest, it was clear the Retail department was angling to appeal to upper-middle-class mothers who tend to frequent our “Heavy User” member base. With that in mind, I started taking product photos.

What role did I play?

I met with primary stakeholders and crafted a brief based on their needs. I also facilitated design exercises to help identify key users and aesthetics. Using a DSLR and Adobe Creative Suite, I took photos of over 150 products that utilized the Museum’s gorgeous scenery. After editing and optimizing for the web, the photos and product descriptions were loaded into Shopify’s framework and the webpage launched. I trained Retail staff so they could maintain the uploading of new products and pages.

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