Summer Science Camp
Museum of Life and Science
2017/2018
Results
- Unique traffic created a lead 52% of the time.
- Over 2,000 registration clicks
- Time spent on the website was almost doubled
- Organic search was up
- Total conversion rate was 38%
Tools Used
- Adobe Creative Cloud
- Hand-coded HTML & CSS
- Google Analytics
- WordPress CMS
- Mail Chimp
- Pantone Color System
My Role
I led design activities to better understand what the Education team wanted to update for the year. For the 2018 year we chose to use a subdomain and a different CMS that had more capabilities than the current one they used. Worked with outside agencies for further creative and brand development after creating the working prototypes.
I was responsible for implementation, creation, and entry of all camp information. After design direction from R+M agency I completed the page layout and design for both the .pdf and printed camp brochure. Designed and ran the orders for the collectible t-shirt.