E-News Blasts

Date:

2016 - 2018

Client:

Museum of Life and Science

Skills Used:

I coordinated with various internal and external clients to determine their needs, wants, audiences, and metrics of success. Using Adobe Creative Suite, I created and optimized the sizes of the email graphics. I wrote the original copy and implemented the given edits from my core team of stakeholders. Working with our Database Administrator, I provided parameters that would help to ensure we reached out to consumers who would be the most likely to engage with our products. I created each email in MailChimp and scheduled it for the best time to send to our targeted audiences.

Outcomes

For a nonprofit, the general open rate sits at 27%, and the general click rate at around 2%. While each image goes into more detail about processes and outcomes, all emails performed better than average for our industry.
Dean Bass