Science Summer Camp

2017/2018

Programs + Skills Used

  • Adobe Creative Cloud
  • WordPress CMS
  • Mail Chimp
  • Google Analytics
  • Pantone Color System
  • Hand-coded HTML & CSS
  • Screen Printing Service

Outcomes

  • Time spent on the website was almost doubled
  • Organic search was up
  • Over 2,000 registration clicks
  • Unique traffic that led to a lead 52% of the time  → From that lead a sale occurs 70% of the time
  • Total conversion rate was 38%

My Role

I led design activities to better understand what the Education team wanted to update for the year. For the 2018 year we chose to use a subdomain and a different CMS that had more capabilities than the current one they used. Worked with outside agencies for further creative and brand development after creating the working prototypes.

I was responsible for implementation, creation, and entry of all camp information. After design direction from R+M agency I completed the page layout and design for both the .pdf and printed camp brochure. Designed and processed the t-shirt design used for the collectible shirt.

Dean Bass