Science Summer Camp
2017/2018
Programs + Skills Used
- Adobe Creative Cloud
- WordPress CMS
- Mail Chimp
- Google Analytics
- Pantone Color System
- Hand-coded HTML & CSS
- Screen Printing Service
Outcomes
- Time spent on the website was almost doubled
- Organic search was up
- Over 2,000 registration clicks
- Unique traffic that led to a lead 52% of the time → From that lead a sale occurs 70% of the time
- Total conversion rate was 38%
My Role
I led design activities to better understand what the Education team wanted to update for the year. For the 2018 year we chose to use a subdomain and a different CMS that had more capabilities than the current one they used. Worked with outside agencies for further creative and brand development after creating the working prototypes.
I was responsible for implementation, creation, and entry of all camp information. After design direction from R+M agency I completed the page layout and design for both the .pdf and printed camp brochure. Designed and processed the t-shirt design used for the collectible shirt.




